Getting Started
Select from 6 types of HomeDirect solutions - each designed to reach various target audiences for your marketing campaigns.
All-inclusive Rates
Postage
Database Rental
Standard Fulfillment
C5 Envelope
HomeDirect Services
Attributes Categories
Standard
HomeDirect | HomeDirect | HomeDirect |
|---|---|---|
| Specific Condominium units | Street names, building description | Building names, postal codes |
Enhanced
HomeDirect | HomeDirect | HomeDirect |
|---|---|---|
| New residential units | Distance from postal code or building | Housing categories: Compact, Comfort etc. |
HomeDirect Standard
Standard address attributes such as postal codes, building names and street names
| HomeDirect Plus | HomeDirect Street | HomeDirect Building |
| Suitable for advertisers targeting high income households | Suitable for advertisers targeting specific geographical locations relevant to their business | Suitable for advertisers targeting specific buildings in Singapore |
 |  |  |
| Luxury car distributor uses HomeDirect Plus together with Admail to reach out to all condominiums islandwide | Restaurant owner uses HomeDirect Street to reach out to residents staying at nearby streets | Gardening servicing company uses HomeDirect Building to target specific Condominiums |
HomeDirect Plus
Suitable for advertisers targeting high income households
Luxury car distributor uses HomeDirect Plus together with Admail to reach out to all condominiums islandwide
HomeDirect Street
Suitable for advertisers targeting specific geographical locations relevant to their business
Restaurant owner uses HomeDirect Street to reach out to residents staying at nearby streets
HomeDirect Building
Suitable for advertisers targeting specific buildings in Singapore
Gardening servicing company uses HomeDirect Building to target specific Condominiums
HomeDirect Enhanced
Enhanced address insights for more precises targeting such as new homes, proximity by radius and room type categories
| HomeDirect New | HomeDirect Radius | HomeDirect Living |
| Suitable for advertisers targeting new homeowners | Suitable for advertisers targeting specific geographical areas by distance from a designated point | Suitable for advertisers targeting specific household categories |
 |  |  |
| Interior design company uses HomeDirect New to reach out to new homeowners | Education Centre owner uses HomeDirect Radius to reach out to residents staying within 2km of the school | Air-con servicing company uses HomeDirect Living to reach out to residents of certain housing categories |
HomeDirect New
Suitable for advertisers targeting new homeowners
Interior design company uses HomeDirect New to reach out to new homeowners
HomeDirect Radius
Suitable for advertisers targeting specific geographical areas by distance from a designated point
Education Centre owner uses HomeDirect Radius to reach out to residents staying within 2km of the school
HomeDirect Living
Suitable for advertisers targeting specific household categories
Air-con servicing company uses HomeDirect Living to reach out to residents of certain housing categories
HomeDirect Rates
| Weight Not Exceeding |
|---|
25g |
50g |
100g |
200g |
300g |
| Standard |
|---|
$0.50 |
$0.65 |
$0.75 |
$0.85 |
$0.95 |
| Enhanced |
|---|
$0.55 |
$0.70 |
$0.80 |
$0.90 |
$1.00 |
Minimum charge per posting is $1,000 before GST, with rates are subjected to prevailing GST.
HomeDirect Benefits
Beat The Clutter
Precise Targeting
Cost-effective Campaigns
Increase Engagement
Non-intrusive
Extensive Delivery Network
Admail
Our cost-effective maildrop service allows you to distribute unaddressed promotional materials to all households and business...
Direct Mail
Achieve targeted marketing campaigns by providing your prospects a personalized direct mail experience.
