Admail

Connect with 1.5 million households to BOOST YOUR BUSINESS

Admail, or Advertising Mail, is a cost-effective non-addressed mailing service from SingPost.

You can select specific geographic areas or housing types to target. We handle both printing and distribution, so you only need to provide your final artwork and delivery details. We’ll manage the rest, ensuring your mailers reach the right people effectively.

The BENEFITS of Admail

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Reach Out To Households In Singapore

Gain direct access into each recipient’s letterbox, thus ensuring that your marketing message is being read.

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Increase Engagement

Capture your recipients' attention and maintain their interest with a creative mailer that engages their senses.

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Cost-Effective

Delivering your message directly to every letterbox in Singapore at minimal cost.

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Drive Lead Generation

Expand your reach to more letterboxes and attract more eyeballs, accelerating your lead generation efforts.

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Enable Product Sampling

Include product samples with your mailers, allowing recipients to experience your product at home. This increases the likelihood of positive responses.

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Extensive Delivery Network

Our ability to handle large mail volume means that your mailers can reach every household in Singapore within days.

Types of ADVERTISING MAILERS
Brochures/Flyers

Brochures/Flyers

Cost-effective communication with digital integration by using QR code.

Thematic Discount Booklets

Thematic Discount Booklets

Sales promotion to drive awareness to an event/campaign.

Everyone loves to receive a deal!

Creative Mailers

Creative Mailers

Create a higher brand recall through a creative or premium Admail that stands out for recipients' attention.

Sampling

Sampling

Product sampling allows recipient to try products at their own convenience and entice them for actual retail purchase.

Choose from 82 different Sectors Islandwide

Source of data: SingStats (2023)

Admail Case Studies

Perusing through narratives with valuable insights and ideas, providing inspiration for optimising your partnership with SingPost Admail.

Food Service
Industry

Food Service

Domino's Pizza and SingPost teamed up to create a successful marketing campaign. This partnership boosted sales, attracted new customers, and improved brand awareness. The campaign used creative marketing materials to achieve these positive results.

Positive Outcomes

  • More people used Domino's coupons.
  • Sales increased significantly.
  • Domino's reached more potential customers.
  • Customers stayed loyal to the brand.
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Home Service
Industry

Home Service

By utilising SingPost's advertising services, Heavenly Engineering, a company specialising in air-conditioning and refrigeration, successfully expanded its reach to more businesses in Singapore.

Positive Outcomes

  • Expanded Reach
  • Saved Time and Money
  • Improved Services
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Publishing
Industry

Publishing

Streetdirectory is a company that publishes business directories and other information about places in Singapore. One of their popular products is Homedirectory, a magazine that is delivered to homes in Singapore. To make sure Homedirectory gets delivered to the right people on time, Streetdirectory works with SingPost.

Positive Outcomes

  • Faster Delivery
  • Happy Customers
  • More Subscribers
  • Increased Advertisers
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Admail Rates

February to September
Weight Not
Exceeding

25g


50g


100g


200g


300g

HDB Units Only (S$)

$0.09


$0.14


$0.23


$0.28


$0.34

Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$)

$0.17


$0.23


$0.32


$0.37


$0.43

Admail Peak Rates

October to January
Weight Not
Exceeding

25g


50g


100g


200g


300g

HDB Units Only (S$)

$0.11


$0.16


$0.27


$0.38


$0.44

Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$)

$0.22


$0.27


$0.38


$0.49


$0.55

Minimum charge per posting is $3,270 (inclusive of GST) and all rates are inclusive of prevailing GST.