The BENEFITS of Admail
Reach Out To Households In Singapore
Gain direct access into each recipient’s letterbox, thus ensuring that your marketing message is being read.
Increase Engagement
Capture your recipients' attention and maintain their interest with a creative mailer that engages their senses.
Cost-Effective
Delivering your message directly to every letterbox in Singapore at minimal cost.
Drive Lead Generation
Expand your reach to more letterboxes and attract more eyeballs, accelerating your lead generation efforts.
Enable Product Sampling
Include product samples with your mailers, allowing recipients to experience your product at home. This increases the likelihood of positive responses.
Extensive Delivery Network
Our ability to handle large mail volume means that your mailers can reach every household in Singapore within days.
Brochures/Flyers
Cost-effective communication with digital integration by using QR code.
Thematic Discount Booklets
Sales promotion to drive awareness to an event/campaign.
Everyone loves to receive a deal!
Creative Mailers
Create a higher brand recall through a creative or premium Admail that stands out for recipients' attention.
Sampling
Product sampling allows recipient to try products at their own convenience and entice them for actual retail purchase.
Source of data: SingStats (2023)
Admail Case Studies
Perusing through narratives with valuable insights and ideas, providing inspiration for optimising your partnership with SingPost Admail.
Food Service
Domino's Pizza and SingPost teamed up to create a successful marketing campaign. This partnership boosted sales, attracted new customers, and improved brand awareness. The campaign used creative marketing materials to achieve these positive results.
Positive Outcomes
- More people used Domino's coupons.
- Sales increased significantly.
- Domino's reached more potential customers.
- Customers stayed loyal to the brand.
Home Service
By utilising SingPost's advertising services, Heavenly Engineering, a company specialising in air-conditioning and refrigeration, successfully expanded its reach to more businesses in Singapore.
Positive Outcomes
- Expanded Reach
- Saved Time and Money
- Improved Services
Publishing
Streetdirectory is a company that publishes business directories and other information about places in Singapore. One of their popular products is Homedirectory, a magazine that is delivered to homes in Singapore. To make sure Homedirectory gets delivered to the right people on time, Streetdirectory works with SingPost.
Positive Outcomes
- Faster Delivery
- Happy Customers
- More Subscribers
- Increased Advertisers
Admail Rates
Weight Not Exceeding |
---|
25g |
50g |
100g |
200g |
300g |
HDB Units Only (S$) |
---|
$0.09 |
$0.14 |
$0.23 |
$0.28 |
$0.34 |
Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$) |
---|
$0.17 |
$0.23 |
$0.32 |
$0.37 |
$0.43 |
Admail Peak Rates
Weight Not Exceeding |
---|
25g |
50g |
100g |
200g |
300g |
HDB Units Only (S$) |
---|
$0.11 |
$0.16 |
$0.27 |
$0.38 |
$0.44 |
Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$) |
---|
$0.22 |
$0.27 |
$0.38 |
$0.49 |
$0.55 |
Minimum charge per posting is $3,270 (inclusive of GST) and all rates are inclusive of prevailing GST.