The BENEFITS of Admail
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Reach Out To Households In Singapore
Gain direct access into each recipient’s letterbox, thus ensuring that your marketing message is being read.
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Increase Engagement
Capture your recipients' attention and maintain their interest with a creative mailer that engages their senses.
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Cost-Effective
Delivering your message directly to every letterbox in Singapore at minimal cost.
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Drive Lead Generation
Expand your reach to more letterboxes and attract more eyeballs, accelerating your lead generation efforts.
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Enable Product Sampling
Include product samples with your mailers, allowing recipients to experience your product at home. This increases the likelihood of positive responses.
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Extensive Delivery Network
Our ability to handle large mail volume means that your mailers can reach every household in Singapore within days.
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Brochures/Flyers
Cost-effective communication with digital integration by using QR code.
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Thematic Discount Booklets
Sales promotion to drive awareness to an event/campaign.
Everyone loves to receive a deal!
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Creative Mailers
Create a higher brand recall through a creative or premium Admail that stands out for recipients' attention.
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Sampling
Product sampling allows recipient to try products at their own convenience and entice them for actual retail purchase.
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Source of data: SingStats (2023)
Admail Case Studies
Perusing through narratives with valuable insights and ideas, providing inspiration for optimising your partnership with SingPost Admail.
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Food Service
Domino's Pizza and SingPost teamed up to create a successful marketing campaign. This partnership boosted sales, attracted new customers, and improved brand awareness. The campaign used creative marketing materials to achieve these positive results.
Positive Outcomes
- More people used Domino's coupons.
- Sales increased significantly.
- Domino's reached more potential customers.
- Customers stayed loyal to the brand.
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Home Service
By utilising SingPost's advertising services, Heavenly Engineering, a company specialising in air-conditioning and refrigeration, successfully expanded its reach to more businesses in Singapore.
Positive Outcomes
- Expanded Reach
- Saved Time and Money
- Improved Services
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Publishing
Streetdirectory is a company that publishes business directories and other information about places in Singapore. One of their popular products is Homedirectory, a magazine that is delivered to homes in Singapore. To make sure Homedirectory gets delivered to the right people on time, Streetdirectory works with SingPost.
Positive Outcomes
- Faster Delivery
- Happy Customers
- More Subscribers
- Increased Advertisers
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Admail Rates
Weight Not Exceeding |
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25g |
50g |
100g |
200g |
300g |
![]() HDB Units Only (S$) |
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$0.09 |
$0.14 |
$0.23 |
$0.28 |
$0.34 |
![]() Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$) |
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$0.17 |
$0.23 |
$0.32 |
$0.37 |
$0.43 |
Admail Peak Rates
Weight Not Exceeding |
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25g |
50g |
100g |
200g |
300g |
![]() HDB Units Only (S$) |
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$0.11 |
$0.16 |
$0.27 |
$0.38 |
$0.44 |
![]() Condominiums/Private Apartments/ Landed Properties/Commercial Units (S$) |
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$0.22 |
$0.27 |
$0.38 |
$0.49 |
$0.55 |
Minimum charge per posting is $3,270 (inclusive of GST) and all rates are inclusive of prevailing GST.