Direct Mail
Targeted marketing campaigns call for personalised experience.
Nothing can be more personal than Direct Mail. Its advantages are:
- Helps build and maintain in a long-term relationship without being intrusive as it allows you to connect one-to-one with customers
- Stands out from the clutter as its physical aspects lend itself to creative ideas and design
- Brings emotional enjoyment to customers by tapping on all the senses
- Creates high message retention since mailers are often passed on to consumer's circle of influence
- Convenience for customers who get to experience your product on their own terms and at their own time
- Creates confidentiality as you get to talk to customers and prospects without your competitors knowing