As Xiaomi moved out of its home market in China and grew sales across Asia, the Chinese smartphone manufacturer increasingly needed a partner who could be relied upon to fulfil logistics and distribution duties in Singapore and neighbouring Southeast Asian nations. SingPost, with its suite of customer-first delivery and collection solutions, met this need.

When Chinese entrepreneur Lei Jun founded Xiaomi in 2010, it was with the belief that quality technology should be widely affordable. This belief has seen Xiaomi become China’s top mobile phone manufacturer and a leading global smartphone company.

Xiaomi is a company focused on bringing innovation to everyone. Its business model includes selling high-quality phones at a narrow margin, and making revenue through its Internet services, as well as peripheral products including accessories. After taking off in China, Xiaomi started seeking growth overseas, marketing its high-quality products at incredible prices to receptive audiences. As demand grew, Xiaomi sought to provide a better experience for its overseas customers by making delivery times as short as possible.